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Friday, February 5, 2016

New Book Shows Couples How To Have More Sex, Better Relationship



Do you know what language your spouse or partner speaks? When it comes to sex, it could very well be a language different from your own. If you want a happier Valentine’s Day at home, read on!

Sex has a language unto itself – physical, verbal, and non-verbal.  An internationally-acclaimed couple’s therapist and sex psychologist of over 25 years, Dr. Douglas Weiss has unleashed a breakthrough book that improves bedroom behavior and overall fulfillment and harmony in a relationship.  5 Sex Languages uniquely identifies how men and women need to communicate with one another about sex.

“We often try to sexually express love to one another the way we want to be loved without understanding our partner usually has an entirely different sex language,” notes Dr. Weiss, who has helped thousands of couples.  “This can leave at least one partner feeling less than satisfied.  In response, the other partner will often try harder and harder to please the unsatisfied partner – and using his or her own sex language.”

Dr. Weiss, who’s been featured on Oprah and Dr. Phil and in Cosmopolitan and USA Today for his dozens of earlier books, knows the 5 Sex Languages works not just from his professional experience.  Married nearly three decades, he’s a recovering sex addict for over 20 years. He is also the president of American Association for Sex Addiction Therapy. His new book debuted as a best-seller on amazon.

Media Connect just began promoting Dr. Weiss to the news media. Here is an interview with the author:

1.      What inspired you to write your newest book, 5 Sex Languages? It came from helping couples repair their sex lives from the impact of sexual addiction or intimacy anorexia for over 25 years. Seeing these couples go from damaged to thriving once given a language and road map is inspiring to give these tools to others.

2.      Dr. Weiss, when did you discover the five sex languages? This is more a journey of over many years of having couples explain their challenges sexually. I was learning that we are different sexually and that we are speaking different languages to each other. Once they can decode and translate, a couple has a better chance of optimizing their spouse’s sexual design.

3.      Why is having a healthy sexual relationship in a marriage or long-term relationship filled with such peril for so many couples? Most couples love each other and want a good relationship, however, they lack two things. The first thing lacking is a language to really talk to each other about sex without sounding controlling or whiney. Secondly they need a roadmap to guide them through the whole conversation, not just bits and pieces over time. When a couple has both, the story is not one of peril but of peace and a happy ending.

4.      What are couple of the 5 different sex languages? One sex language is Fun. This person wants to have fun during sex including different locations, being creative in different ways sexually etc. Patience is another sex language, they want you to take time for each phase of sex, savor if you will. They lean toward what is already familiar in location and behaviors. Yes these two are usually married to each other hence the need to understand each other.

5.      How do sexual partners of a different sex language begin the process of understanding and then working with each other? First they need to really identify their own sex languages. This gives them a language to communicate their sexual preferences throughout each stage of sexuality from invitation to afterglow.

6.      Why do some people feel married but alone? If they lack emotional intimacy and especially if they are married to an intimacy anorexic, they can, and will feel alone. Marriage has a certain structure to it to allow mutual satisfaction. Dating, sharing feelings, consistent sex, spirituality in some ways, praising each other, and pragmatically helping each other in all areas of life are needed. When the structures are weak or nonexistent, the fabric of marriage deteriorates and hence they feel unloved or alone.

7.      How can people improve their “sexual communication”? Well of course they can get the book. They need to first understand and accept their partner’s sex language. Then they communicate through the stages of sexuality together in each language. The most fun part is practicing the others person’s sex language. You heard the saying practice makes perfect, well practice makes pleasure perfect as well.

8.      What are the three tips to having great sex tonight? The three tips I have shared in the   book have made a huge difference in people’s sex life from the first time they use it and thereafter.
1.      Eyes open: When making love look into the eyes of your partner, behold them and let them behold you, the real you. This capitalizes on how we are neurologically made to bond to what we see when we orgasm.
2.      Lights on: some form of light so you can see each other. It doesn’t have to be theatrical lighting, just candles are fine. What you see is what you bond to sexually.
3.      Nurturing conversation: It is really important that you talk during sex to make it a full person experience for each other. Try this, and when you can hear your sex language spoken you will never go back to silent sex again.

For more information, consult: http://drdougweiss.com/

2016 Book Marketing & Book Publicity Toolkit

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016

Thursday, February 4, 2016

Follow The 2016 Literary Calendar



2016 has many special dates, anniversaries, and honorary moments that should be celebrated, especially when it comes to those related to books. How will you make the most of these days? Beware of them, tell others, participate in events that support them, and use them, when possible, as a marketing or publicity hook for your book when contacting the news media.

January
Braille Literary Month
Book Blitz Month
January 16 – Book Publishers Day
January 22 – National Reading Day
January 24 – National Readathon Day
Last full week in Janaury – Celebrity Read a Book Week
Third full week in January – National Book Week

February
Library Lovers Month
February 14 – International Book Giving Day
February 23 – Printed Book Day
February 24 – World Read Aloud Day

March
March 2 – Read Across America Day/Dr. Suess Day
March 10 – Freedom of Information Day
March 20 – World Storytelling Day
March 21 – World Poetry Day
March 24 – World Read Aloud Day
March 28 – Children’s Picture Book Day

April
National Poetry Month
School Library Month
DEAR – Drop Everything and Read Month
April 2 – International Children’s Book Day
April 2 – Hans Christian Anderson’s Birthday
April 3 – DIA/Children’s Day /Book Day
April 12 – National Drop Everything and Read Day
April 12 – National Library Workers Day
April 13 – National Book Mobile Day
April 22 – Instant Book Day
April 23 – Shakespeare’s Death 400 Years Ago
April 23 -- Copyright Day
April 24 – Sunday closest to April 23rd -- World Book Day
April 30 – Independent Book Store Day

May
Get Caught Reading Month
May 2-3 – National Library Legislature Day
May 2-6 – Virtual Library Legislature Day
May 2-8 – Screen-Free Week
May 2-8 – Children’s Book Week
May 21 – National Readathon Day
First Wednesday in May – Book Buddy Day
Week of Mother’s Day – National Feminist Bookstore Day

June
Audio Awareness Month
GLBT Book Month
June 11 – Dirty Book Day
June 19 – Mass Market paperback day
Week of June 19 – National Black Bookstore Week

July
July 30 Paperback Book Day
July 3rd – 4th 5th of July – National Independent Book Store Week

August
August 2 – National Coloring Book Day
August 9 – National Book Lovers Day

September
Library Card Sign up Month
September 8 – International Literacy Day
September 17 – Bestselling Books Day
September 24 – National Book Festival
September 25 – National Comic Book Day
September 25 – Banned Books Week
September 23-29 – Family Literacy Week

October
National Reading Group Month
National Book Month
First Full Week in October – Great Books Week
October 1 – National Book Day
October 5 – World Teachers Day
October 6 – Dictionary Day/Noah Webster’s Birthday
October 9-15 -- Teen Read Week

November
National Book Month
Picture Book Month
National Family Literacy Month
National Novel Writing Month
November 1 – National Family Literacy Day
November 5 – Book Editors Day
November 8 – National Young Readers Day
November 30 – Steal This Book Day

December
Read A New Book Month


 2016 Book Marketing & Book Publicity Toolkit


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016

Wednesday, February 3, 2016

How To Create Super Readers


I came across a terrific book that the PR firm I work for is promoting, Every Child a Super Reader: 7 Strengths to Open a World of Possible, from Scholastic.  It is an impressive contribution to the materials that circulate in hopes of building literacy skills and a passion for reading amongst elementary school children.

The authors, Pam Allyn, an award-winning literacy advocate and founding director of LitWorld (litworld.org), and Dr. Ernest Morrell, a professor of English Education and Director of the Institute for Minority and Urban Education, at Teachers College at Columbia University, describe a ‘super reader’ as “a child who enters text with purpose.  Regardless of platform (print or digital) and genre (fiction, informational or poetry), he or she reads that text with deep comprehension and finishes it feeling satisfied, informed, and inspired.  What’s more, the super reader can respond to and expand on the text in conversation and writing and use what she learns from the text to make points and answer questions.”

They have identified seven strengths that educators and parents must nurture in children. This will  provide them with the foundations they need to become super readers.

The seven strengths are:

1.      Belonging - The reader identifies with being a valued, represented member of a larger community.

2.      Curiosity – We want readers to foster a willingness to explore new territory and test new theories.

3.      Friendship – Children need to develop close, trusting relationships and personal connections to others.

4.      Kindness – Kids should show compassion toward others.

5.      Confidence – Young people should think independently and express their ideas with assurance and conviction.

6.      Courage – We want children to possess the strength to do something they know or believe is right, even if it may be difficult and challenging.

7.      Hope – School kids should think optimistically and believe that today’s efforts will yield positive results in the future, for themselves and others.  They should dream a little, too.

Parents and educators should interact with children about what they just read and ask them questions to elicit responses regarding these seven strengths as they relate to the text.  Step one is to value your child and his or her stories and ideas.

Other steps to encourage a super reader include these:

·         Invite your child into a safe and supportive reading environment (find a quiet, cozy, welcoming area).
·         Dedicate daily time for your child to read for pleasure.
·         Read aloud to children.
·         Honor your child’s varied reading choices.
·         Champion reading and express support and love for books.
·         Provide daily access to books and stories in all forms (poem, essay, picture book, chapter book), genres (fiction, non-fiction), and platforms (print or digital).
·         Be a reading role model (show them you like to read).
·         Value your child’s talking about a book and exchanging ideas that relate to what he or she read.
·         Help your child see authors as real people who make real decisions (encourage them to research an author, even reach out to them via social media).

The book builds on 10 key principles for raising super readers, including:  encouraging kids to learn to read by reading interactively, providing them with access to a great variety of texts, and letting them thrive in a collaborative community of readers.

As the parent of a second- and fifth-grader I completely see how their approach would be successful and support it 110%. One thing I would add is that parents should encourage kids to be writers as well as readers.  I would also encourage people to ask kids what they’d change about what they just read or to imagine what they’d do if they were the central character in that story. Another good approach to enhance literacy is to have a child read a book while listening to the audiobook version.

For more information and useful resources, consult:  www.scholastic.com/litcamp.


2016 Book Marketing & Book Publicity Toolkit

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016



Thursday, January 28, 2016

What Authors Must Do On Branding, Platform Building & Marketing A Book


I often hear from authors that they don’t know where to start when it comes to branding, marketing, and promotions. We hear a lot about branding and building a platform. So what type of help might an author need in this area?

Certainly many authors could take advantage of establishing or improving their brand, including:

·         Unpublished writers seeking to land a book deal with the help of a bigger profile
·         Writers who want to seed growth for their books many months prior to a book’s launch
·         Authors looking to grow their brand and profile during their book launch and beyond

Authors may benefit from people who can supply these services:

·         Strategic Branding Advice:
o   Branding consultation and strategizing sessions with an expert
o   Having a pro review their book, background, and marketing materials to determine their brand
o   Having their key selling points identified
o   Getting a website audit by a pro who knows what to look for
o   Understanding how to leverage his or her network of contacts
o   Knowing how to secure blurbs and testimonials for their books
o   Brainstorm on marketing opportunities to pursue
o   Strategize on messaging and developing one’s brand
o   Create fliers and marketing materials/letters
o   Perform extensive/detailed research of specific markets
o   Help them leverage their network of  lists and assets
o   Help them conduct or circulate a Webinar
o   Help create content for seminar or events
o   Help them put together a promotional download or create a marketing video
o   Consult on the Development A Column, Radio Show, TV Show
o   Provide A Book Marketing Audit – or a SWOT
o   Competitive marketing analysis – show them what others in their genre/field are doing
o   Bestseller consultation
o   Manage an advertising campaign – advise on where to spend money, content of ads

·         Establish accounts and create user profiles with key social media outlets:
o   Twitter, You Tube, Linked In, Instagram, Google +, Pinterest

·         Social Media Activity:
o   Have content crafted for the author to share via social media
o   Brainstorm or develop content for an author’s blog or podcast
o   Interact online as a surrogate for the author, including sharing and posting content through social media platforms on behalf of the author
o   Increase the frequency and quality of social media engagement of an author
o   Greatly increase the number of connections/friends/followers on each social media platform

·         Speaking:
o   Identify organizations to solicit engagement opportunities
o   Research the right contacts and developing outreach lists
o   Put together a speaker’s sheet/marketing kit
o   Help the author identify which topics he or she can speak on
o   Reach out and follow up with groups for paid/unpaid speaking appearances
o   Seek out a speaker’s bureau on their behalf

·         News Media/Publicity:
o   Develop your media profile by pitching you as an expert to targeted media, including select local or national radio, television, newspapers, magazines, newswires, industry publications and niche media outlets

When it comes to marketing a book, authors might need these services:

Bookstores
  • Craft a letter - -and gather a list of independent and chain bookstores – and contact them about an author’s book.
  • Arrange for book signings

Libraries
  • Craft a letter - -and gather a list of public libraries and/or specialty or school libraries – and solicit them about an author’s book/
  • Arrange for book talks – possible book sales

Associations
  • Craft a list, gather a letter, and contract thousands of national, regional, and local associations, both professional and non-profit ones.
  • Seek out speaking appearances, bulk sales, opportunities to post on their site/blog/newsletter, or explore some way of collaborating with them

Non-Profits
  • Compile a list of non-profits – then write a letter -- and connect with them via call, email or mail regarding an author’s book and seek out speaking appearances, bulk sales, opportunities to post on their site/blog/newsletter, or explore some way of collaborating with them

Facebook Groups
  • Identify groups you should join
  • Connect with these groups on your behalf

Book Awards
  • Identify awards for authors to apply to, providing application/rules/fees
  • Help authors apply for these awards

Conferences/Seminars/Book Fairs
  • Identify the conferences/seminars authors should consider attending or displaying at

Resources
  • Identify when publications or digital resources authors should read to inform them on book marketing strategies/resources.
  • Identify sources for authors to read for their industry

Book Trailers
Create/distribute them for authors.

Website
Create one for the author.

Book Freebies
  • There are many sites and outlets like Amazon that offer the posting of books for free – you could benefit from having a list of these giveaway sites. Consider posting on an author’s book or backlist title on the giveaway sites to help build a brand

Book Clubs
Work with MJ Rose Author Buzz or Penny Sensiverri – or develop your own lists.

Direct Sales
Depending on the book’s subject matter and the author’s credentials, authors need to develop lists of each of the following – either nationally, regionally or locally – and to contact them regarding the purchase of their book, pursue the consideration of a speaking appearance, or secure an opportunity for writing a piece for their web site/newsletter/blog

  • Government Agencies
  • Chambers of Commerce
  • Retirement Communities
  • Nursing Homes
  • Universities
  • Public Schools
  • Hospitals
  • Rehab Centers
  • Churches and Temples
  • Certain kinds of stores, such as Gift Shops, Clothing Stores, Italian Restaurants
  • Realtors
  • Senior Centers
  • Day Camps
  • Summer Camps
  • Day Care Centers
  • Corporations of a certain industry, size, location
  • Women’s Groups
  • Political Organizations
  • Museums and Cultural Centers
  • Professional/Organizations
  • Military Bases/Veterans groups
  • Sports Leagues and Teams
  • Travel related entities
  • Health Organizations
  • Labor Unions
  • Schools
  • Special Markets such as Airports
  • Overseas markets: Canada, UK, global

Think about what you can do vs. what a professional would do for you. Determine which areas are most important to you and which ones you need the most help in. Then seek out a professional who can guide you and work closely with you in a collaborative manner.

2016 Book Marketing & Book Publicity Toolkit



Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016

Wednesday, January 27, 2016

Interview With 16-Year-old YA Novelist Claire Fraise


1.      What challenges did you overcome to write and publish your YA novel, Imperfect? I think the biggest challenge for me was learning how to translate the clear vision of the world in my head into words that did it justice. Imperfect is set in a morose, futuristic world where the United States has been taken over my large corporations. The people live in a highly stratified social hierarchy and have little to no contact to the people outside their region. Think North Korea run by Monsanto. I spent hundreds of hours imagining all the little nuances of this world and the characters living in it but had trouble initially expressing those details in compelling text. When was there too much detail? When was there not enough? I got the feel of it eventually but it took me a while. I ended up rewriting the whole thing five times.

2.      What trends do you see in your genre? The word dystopia has recently become a dirty word in the YA sphere. Why? Because most YA books are formulaic. They tell the same stories. Writing a dystopian novel has become like a mix-and-match game. Yes, I definitely need to have a totalitarian government. Love triangle? Gimme! Ooh, mysterious, womanizing, sexy bad-boy who falls madly in love with the protagonist? Must. Have. It often feels like the genre contains one core story that is told hundreds of different ways through hundreds of different filters. Its infuriating. I love dystopian stories (obviously) and, to me, there is nothing more exciting than reading a fresh take on the futuristic-adventure concept. So, lets go writers. Lets leave the cliches to rot and come up with something awesome. The readers are ready.

3.      If you had to write your book all over again, what would you do differently? Lots of things! My brain is hard-wired to come up with story ideas (it doesnt do anything else!). As soon as I submitted my final manuscript, I was chomping at the bit to incorporate new elements and change dialogue. Specifically, I had these two scenes: one between Summer (my protagonist) and Aaron (the leader of Troop 5, the rebel group); the other between Summer and Ian Cooper, (the son of Making Perfects CEO) that I never added that I wished I had. It wouldve been great to have readers really get to know Aaron and his relationship with the people of Troop 5 before the end of the book.

4.      Who are your favorite authors? Why? I have so manyway too many to namebut the ones that are coming to mind right now are E. Lockhart, Shakespeare, J.K. Rowling, Cassandra Clare, and Leo Tolstoy. Heres why:

I love E. Lockhart because We Were Liars was the most stunning, clever, and beautifully woven YA book Ive ever read. Shakespeare because he is (duh!) the master of the English language and crafts the most beautiful sentences and plotshe made me fall in love with the power of the written word. J.K. Rowling because, growing up, Harry Potter taught me more about family, being true to yourself, and being a good person than any other book. Cassandra Clare because Ive never cried as hard as I did finishing Clockwork Princess. Seriously. I would give anything to write that powerfully. And Leo Tolstoy because of the beautiful descriptions he uses to transport his readers into his workreading Anna Karenina is like entering a time capsule.

5.  How can we get more people to read books more often? Write awesome stories that catch peoples imaginations. Reading is a magical experience and one that cant be recreated through any other medium. You cant get the same rush watching TV as you can finishing the final chapter of a book that youd been reading for the previous six hours straight. Books are so accessible that the only impediment to reading is the attention-deficit electronic-driven culture we live in where we no longer take the time to plunge into a story. The desire to read has to come from within us. It cant be forced upon anybody.

6.      What has been the best moment in your publishing journey? Getting my first proof in the mail. Holding it in my hands. Seeing the story in print. I was in aweall of the years of daydreaming, planning and writing had finally come together into something tangible. It had a glossy cover! I couldnt believe it. I danced around my living room in pure joy, gave my family members massive hugs, and sat down to read the whole thing through to check for typos. That was my biggest high.

7.    What advice for have for a struggling author trying to get published? Write a good story. Write a story that you love and that you would want to read. If you have your heart set on traditional publishing, send out some queries, attend writers conferences, and stick with it until you get responses. If you prefer the control and higher royalties that come from self-publishing, do that instead. At the end of the day, your choice of publishing method isnt what matters. Your story does. If you have a story that you adore, have poured your heart and soul into, and are willing to do the work for, everything else will fall into place.
  

Claire Fraise is the author of Imperfect (CreateSpace). She is a client of Media Connect. For more information about the author, please consult www.makingperfectinc.com.  You can follow the author at www.facebook.com/clairefraise3445/ or https://twitter.com/clairefbooks


2016 Book Marketing & Book Publicity Toolkit



Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2016