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Wednesday, April 16, 2014

PITCHING THE MEDIA LIKE A PRO: 27 MORE TIPS


Okay, sometimes we get into a slump in our pitching or maybe we just hit a bad streak with the media. Perhaps you feel overloaded. Maybe our busy outside lives have clouded our minds from doing our best job here. Whatever the reason, you just find you want to perform at a higher level, so what can you do?

I recently put together a list of things to remind you of how to pitch the media (http://bookmarketingbuzzblog.blogspot.com/2014/04/24-tips-to-pitch-your-book-to-media.html). I find it useful to refer to, even though it’s all inside of me, it’s nice to look at something tangible. I thought perhaps you might benefit from some of these additional suggestions. 

Here’s my take on pitching. Ideally, here’s what you want –

1.      Something great to pitch – the perfect product, person, company, book, or idea. 

2.      Convert what you have into the perfect person – believe in what you are promoting – find some way to relate to it, to like it, to own it – the enthusiasm will show in your voice, in your efforts, and in your creative juices.

3.      Brainstorm with others, and then by yourself, on crafting all possible angles upon which to connect what you have to what the media wants; be creative; free-think – just jot down what comes to mind, without any deep analysis or filtering – just let it flow – associate words, images, events, etc. to your book until you have created a pitch that not only fully sells and represents who you are, but something that exceeds it. Don’t misrepresent or lie, but stretch out the message to bridge the gaps.

4.      Do not make assumptions that lead to dismissing you from trying a given media outlet on the mistaken belief that “they won’t be interested.” Try everything and everyone; you have zero to lose; it’s a numbers game. This is a contact sport – make contact!

5.      Be persistent. Keep making contact until you get an answer. But don’t just shoot for getting an answer. Look for a way to get a yes. And if it’s a no, confirm why, to learn for next time, or to re-pitch the same person at a later date, with a new spin. Every contact you make with a journalist is a progression in your career. Make the most of everything. Take good notes.

6.      The military attacks by land, sea, and air, although they have four branches, right? Army, Air Force, Marines, Navy – and Austin Powers. Okay, well, you have the phone, the fax, email, messenger, Fed Ex, mail – try everything. If you can’t reach a journalist at work, try another means, including: home, meeting them at a conference or event, getting it to someone who knows that journalist, etc. Don’t just leave a message and think you’ve done your job.

7.      Remember, you are a matchmaker – you are trying to get in touch with the media – your job is to seek relationships, to try and strike up a connection – find something in common – be a friend, or at least friendly. Try humor or comment on something on which they just reported.

8.      Think like a journalist – know their demographics, their pressures, their schedules, their personal lives – create a dossier on everyone.

9.      Be brief, focused, and to the point. No one wants a long pitch – get to the point, and have a few ideas to go with it. Be ready for anticipated responses and questions. A knowledgeable publicist is a confident, resourceful one. 

10.  Get your lists together and updated. Every single second, a new publication is being published, a radio station is going under, a television show is being reformatted, a newspaper editor is being relocated, and an Internet site is changing. Good pitching requires good lists. And when a journalist says no, find out who he or she recommends you contact at that publication. Ask them for a cross-media reference – does a radio guy know of a TV person who’d like you as a guest? Call the operator/secretary, and ask who else covers a given topic that you are pitching. Ask them about freelancers and how to reach people who normally are not in their offices. Act na├»ve – just ask them, point blank, to reveal any information that can help a damsel in distress.

11.  The pitch needs to use words like “new” or “surprising.” You are creating a story and thus, they need to feel there is something worth looking into. Be careful with promising exclusives, but this could be a useful tool.

12.  When you follow-up your pitch with the sending of materials, make sure it’s clear what took place in your conversation, what you are seeking to do, give a time deadline of some kind, or promise to check back within a few days, week, whatever, and send something that is memorable so you can easily refer to it – perhaps a promotional item like a bag, shirt, etc.

13.  Develop an image of yourself as a publicist. You become a character, a super hero – you are no longer Joe Blow, human being. You are now Super Publicist. What are your strengths? How do you want to come across or be perceived? Reinvent who you are and become who you want to be. It’s a role that you play. Have fun with it.

14.  Be assertive, aggressive, tenacious – even a bully at times. But don’t be a jerk. Remember, it’s all about relationships. You are a salesperson in this situation, and you want a customer for life.

15.  Clear your head when making outreach to the media. Forget about what you are doing tonight, what you ate for lunch, what argument you had with a friend, what your boss said to you. Forget everything. The only thing you can and should be doing when you pitch is thinking and acting on that pitch. You can’t correct the past or live the future at the present. You can’t let other lives of yours collide in the office. Just close the doors in your head, and surround yourself with only the pitch at hand. By freeing up your mind, you will function at a higher level.

16.  If you are in a rut, don’t give up. If you need a break, screw it, just take a long walk or take a day off. Get your shit together, and come back strong. We all get into mental slumps. Dysfunction happens to the best of us, so don’t worry about it.

17.  If you feel pressure to produce – and who doesn’t – do a reverse. Say to yourself, “Let’s make believe I wasn’t in today. Let’s say I had a meeting, a conference, or was out sick, and just didn’t get to do anything today. Nothing bad would happen, and the job would wait another day.” So, now, you feel like whatever calls you do make today, it’s all icing on the cake, all extra stuff. Now, instead of expecting or demanding several bookings today, you eliminate all pressure and start saying whatever you get today is a bonus. Suddenly, you get a booking and it steamrolls.

18.  If you need help, test your pitch on others. Whatever you are doing, if it isn’t working, just change something. Anything.

19.  Try small media outlets to practice and perfect the pitch – and to build momentum with some “gimme” bookings.

20.  Get a big hit early, and buy some time for yourself. Then parlay or leverage that hit to get other media.

21.  Attach your pitch to what’s in the news. Look for the positive, even if you are warning about something negative – always find something good or useful to report. For instance, if you are pitching something, like a book that says there will be a depression next year, turn it around to say the author will talk about how you can prepare and insulate yourself against it, and what things will thrive in hard times, as opposed to saying, “We have a guy who tells us the world’s about to end.”

22.  Change your voice and tone from call to call, and even within a call. People respond to inflection, pitch of voice, and changes in sounds. Avoid the monotone sound. If you’re too chipper, they think you are a telemarketer; if you are down and boring, they are not too excited to listen.

23.  Don’t use speaker phone to pitch. No one likes it.

24.  When making calls, be aware of the editorial calendar, and the day-to-day deadline of a media outlet. Learn your time zones, and remain sensitive to whether or not the reporter is free to talk or tied up with something.

25.  Err on the side of effort. You can’t go wrong in reaching out to as many people as possible. It isn’t how many ‘no’s’ that you amass that everyone cares about; it’s how many ‘yesses.’ We don’t count failure rates – only the total number of placements. There’s no penalty for trying, or for being rejected.

26.  Meditate. Be at one with your booking. Be the Buddha of books.

27.  There’s a sale going on with every contact you make – either you sell the reporter on booking what you have; or they sell you a ‘no.’ Are you ready for your next sale?

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Tuesday, April 15, 2014

Writers Deserve The Stage Owned By Hall Of Fame Rock Stars


Imagine performing in front of thousands of people.  Imagine having someone famous speak of you as if you are a giant in your field.  Imagine an industry honoring your career and bestowing its highest honor upon you.  The book industry doesn’t quite have an event or organization to celebrate its own in such a high-profile manner, but the Rock n Roll Hall of Fame does.  I was lucky enough to score a ticket to this year’s induction ceremony and witness over five hours of non-stop performances of legendary bands and singers that have helped shape music, in some cases, over the past 40-50 years.  It was amazing.

Honored this year as the newest members of an elite music class were KISS, Cat Stevens, Nirvana, E Street Band, Peter Gabriel, Linda Ronstadt, and Hall & Oates.  My all-time favorites were not there – U2, Depeche Mode, Pet Shop Boys, or REM – but plenty of guest performers showed up, including Sheryl Crow, Bonnie Raitt, Stevie Nicks, Joan Jett, Coldplay’s lead singer Chris Martin, and Lorde.

I can’t recall seeing so many luminary performances and presenters on one stage, except for those concerts on TV that raise money for natural disaster relief.  It was a wonderful celebration not just of these artists but of the music industry and of all creative arts.  It was a wonderful reminder that life is about music, books, plays and ideas and the expression of what feels and seems true to us.

I had forgotten just how successful some of these bands and performers have been.  Though I’m not a fan of KISS, they hold the record for most gold albums by an American band.  Impressive, though it’s not just by sales that one can praise someone. You have to step back when you hear someone like Linda Ronstadt has sold over 100 million albums.  And when you think that many of those Hall of Famers have performed for decades at such a high level, you begin to realize how exceptional such longevity is.  There are physical and mental demands to performing regularly at an elite level that most of us couldn’t really understand.

I came to appreciate each of the inductees when I would learn of how they have been crafting their art for so long.  It’s not easy to break through with a hit song or book.  Then imagine doing it over and over and over.  Many of them have impacted multiple generations of fans and their art has influenced some of the artists who perform today.  There’s something beautiful about such continuity.

Writers could only wish at having a big stage to perform on.  Imagine an author doing a reading for 15,000 people or to be featured on a televised awards show watched by millions.  It’s long overdue.  Writers deserve a big public stage.  They should be unleashed upon the masses, the way musicians have.  I bet the world would be a better place for it.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

WHO SHOULD YOU PITCH YOUR BOOK TO?


When pitching the news media, we often break it down by various classifications, such as media type: print, television, radio, and online. Then we break it down by geography – national vs. local. Then we break it down by the size of the outlet – how many readers, listeners, or viewers do they have? Then we look at demographics – does this outlet reach the type of people we want to pursue? If it’s a parenting book, does the show reach 30 and 40-somethings – or is it geared towards teens/20s or seniors? Lastly, you must ask: How do you then divide a media outlet?

An outlet may have different segments or formats. For instance, a radio talk show may have guest interviews. It may have a segment for airing the news. It may have an editorial section to air opinions. Further, there may be more than one producer to approach. You need to determine who to contact and whether they say yes or no, you can still contact others at the same show or network.

For your book, think about the type of people you could possibly approach, breaking down your subject into smaller targeted areas. For instance, if your book is about political reform, you may approach those who cover: news, books, government, politics, business, and perhaps other areas such as education, depending on exactly what the political reform covers.

So for each of these beats, you can contact people that cover these topics. Let’s say you contact a newspaper. You don’t have to go to just the book editor. You may also contact the features editor or the person who covers politics, news, or business. There are section editors and there are also columnists, individual reporters, and an editorial board. You can approach any and all of them.

This is why it’s important that you take a methodical approach to the media. You can’t just slop together a media outreach list. One size doesn’t fit all. Further, you need to target your pitch to each type of person you reach out to. The book editor at a local newspaper shouldn’t get the same pitch a TV producer at a national morning show receives. A business reporter at a magazine has different needs than a political blogger.

Another thing to keep in mind when pitching the media is that the news works on ever-changing cycles and deadlines. Just because your pitch was ignored today, doesn’t mean it’ll get rejected next week. And if it is, try a new pitch the week after. It’ll take persistence to locate and reach your targeted media, and it’ll require resilience and fortitude to keep pitching until someone finally says yes. As long as your approach is comprehensive, targeted, and enduring, you have a chance at getting some media coverage. 

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Monday, April 14, 2014

Colbert Is No Conan: CBS Makes Smart Choice


Stephen Colbert recently announced he’s leaving behind Comedy Central for an opportunity to be the Late Night Show at CBS replacement host for the legendary David Letterman.  I can’t think of another time that things moved so quickly with such a wonderful result.  This will be good for the book industry.

After the gap-toothed graying jokester announced he was ending a 33-year late night career – a record – and that someone else would occupy his seat in 2015, the media and fans speculated with all kinds of names, including Seinfeld, Tina Fey, Chris Rock, and even Leno.  But in a matter of days a new host was named – the unorthodox but very intelligent and spirited Stephen Colbert.  For the past decade or so he has hosted his half-hour show each night, playing a character that spoofs and ridicules a Bill O’Reilly-type guy.  He says he’ll drop the character at CBS, but hopefully he’ll continue to support books by having authors as his guests.

Though late shows typically have celebrities (some of whom may have books) such as actresses, singers, politicians or athletes, Colbert would be wise to carve his own signature into a tired late-night formula and inject some literature and book-centric ideas and personalities into the conversation.

The bigger concern for publishers and authors should be over who will replace Colbert at Comedy Central.  It would be great to have another show where authors are treated on par with celebrities.  I would vote for John Oliver, who just left Jon Stewart’s Daily Show to launch his own short-run show on HBO.  He’s quirky and intelligent and energetic enough to pull it off.

One surprise in TV land was that CNN announced Piers Morgan – who failed to replace Larry King – will be replaced not by a single person but by a rotation of people.  The network killed what used to be a winner in the 9 pm EST slot.  Now it struggles to be relevant.

It seems the hottest time slots on TV are in the late-night area – from 11 pm EST – 1:30 a.m.  What does that tell you about people and TV?  Scripted shows on network TV have failed and are second to the staged reality shows.  For network or cable news, people would rather be informed by people like Stewart and Colbert, who make fun of the news.

Can Colbert rescue TV?  He certainly provides a breath of fresh air to a medium that used to be so dominant and is now struggling to keep viewers.  But TV needs to improve its serious news divisions – otherwise we will be informed of the news by those like Colbert who only know how to laugh at life.  Laughter is needed, for sure, but we also need a dose of reality if we hope to change and not just laugh at the world.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Sunday, April 13, 2014

ARE YOU GETTING LUCKY WITH THE MEDIA?


Some people seem to have all of the luck – they are in the right place at just the right time. But could it be that luck doesn’t just happen, that maybe you have something to do with the luck that comes your way, especially when it comes to pitching the news media?

You may wonder how you can make your own luck but the fact is that people get lucky once they position themselves to catch a break. If you are not trying then nothing will just come to you. But if you make enough calls and send enough emails you can get lucky. Showing up is your strategy.

So how does one get lucky?

You make the extra phone call that you felt too tired to make. You make the effort to schedule one more lunch with someone you think can help you, even if you feel beaten down by rejection. You spend a few more dollars out of a stretched budget to buy ads or something you hope can give your book a boost. You network a little longer and hard than you feet or heart seem to want to.

It’s always darkest just before dawn. Just when you think failure is going to swallow you like the ocean does a grain of sand, it is then that fate and luck appear. Hang in there. Keep believing in yourself and what you do, and someone will eventually recognize your efforts.

Word of mouth takes time to build up. As luck would have it, you may get a big breakthrough when the right person reads your book and then champions it to others. This is why you need to hand out as many copies to friends, family, and influencers, in hopes enough people will read it, love it, and start telling others. To build critical mass means you need to share it with hundreds and even thousands of people. It only takes one lucky break and someone with a lot of followers and connections can praise your book to their huge list. And then those people can shout it to their followers, and so on, and so on.

What is luck anyway? It seems like it happens randomly, without merit, at the least likely moment. But in reality, luck is a buildup of outreach, effort, and connections. The more people you touch and the more passionate you are when talking to others, the more likely a lot of people will be inspired to help you.

You think it’s luck when you find $20 on the street but you couldn’t have gotten it if you hadn’t been out there and if you hadn’t mindfully looked down to grab it.

You think it’s luck when you beat out more qualified people for a job, but there was some kind of quality that you shared to win that job.

You think it’s luck when a ball bounces one way or the other to win a game but it’s really about odds -- when you play enough games and put the ball in play, eventually you catch a break. You probably lost a few to a bad break too. It evens out, provided you participate fully and often.

Your luck will come as you push your book relentlessly. Just when you feel like throwing in the towel is exactly when you need to try a little harder, for a little longer. You create your luck with everything that you do.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Guest Post From Victoria Warren Jackson


The possibilities in the publishing industry are endless. I have been involved with self-publishing for over fifteen years, and it has been an extremely rewarding adventure. I have managed to meet hundreds of people from all across the world by just getting involved in social media, appearing on blogs, and sharing my book trailers.

When I started out in the publishing industry, I was new to this arena without any resources. I sent an email to author, Kimberla Lawson Roby who responded with lots of ideas and guidance. I followed her lead and purchased a book by Dan Poynter. It was so amazing. I followed all of the steps in his book. I self-published my first book with ease.

I then joined several different author operated websites. I signed-up to receive weekly or monthly newsletters from authors, which provided additional information about the publishing industry. I have to admit it has not been easy, but for the most part I have met some really fabulous people.

Social Media has grown so much over the years. I am still learning about the many opportunities to promote and market my books through Social Media. I am enjoying the connections I have made with other authors who offer valuable advice. I feel honored when readers see my Twitter account or Linkedin account and they email me. I am always happy to answer any questions from authors and readers. I have truly grown to love the publishing and writing industry.

I did send query letters to many agents and publishers who sent me a generic rejection letter. I was discouraged but was not aware this happens to many authors. Some of the most famous authors have been rejected by big publishing houses.

I do not have to leave my home to promote and market my books. I search the Internet for my topic of interest. Then I make contact with the persons who I am seeking help from. If I have to pay a small fee for their services, I will. I have noticed how many organizations have worked with me to make my dreams a reality.

I truly feel as though the path to becoming a published author has gotten easier. The resources are endless. I would advise anyone who has the dream of getting published to just do it! Do not wait on a traditional publisher. Times have changed and so has the publishing industry. It only takes a little bit of faith and courage to become a self-published author. Seeing my work in print is truly a gratifying experience.

I am not a famous author yet, but I am hopeful about the future. I am having so much fun meeting new people and publishing my work. I have been accepted into a new family. I have definitely made new relationships. Deciding to become a self-published author has enhanced my life for the best. Even if I never make it on the New York Times Best Sellers List, the friends I have gained over the years are priceless. I am excited about what the future holds and the little perks I am gaining along the way
Bio: After graduating from high school, Victoria earned an Associate in Arts Degree in Broadcasting Journalism, a Bachelor’s Degree in English Literature, a Bachelor’s Degree in Dietetics, a Master’s Degree in Business Administration, and an Educational Specialist Degree in Educational Leadership.

Victoria has been an educator for sixteen years and began writing her first novel while teaching middle grade students. Victoria soon realized that writing is therapy and continues to write daily. She is the author of three books, Can You Feel Me? Intimate Poetry, Not Just Us, and Untraditional Love In The Dark. Victoria currently lives in Florida. 
www.victoriawarrenjackson.com

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

Saturday, April 12, 2014

Guest Blog Post: Discovery of the Giraffe



Below is a guest blog post that's written in first person through Dr. Hubert Glover about leadership in the 21st century of technology and change.


Discovery of the Giraffe

In the year of the millennium, I moved to Atlanta to start a challenging position at the largest consulting firm in the world, PricewaterhouseCoopers (PwC). The global accounting firm hired me to lead one of their subsidiaries, where I would manage more than two hundred people throughout North America and Europe.
Soon a striking motif stood out—Giraffa camelopardalis.

The giraffe’s image was everywhere, depicted in plates and paintings, masks and sculptures. I spotted them as souvenirs in art stores and flea markets. There were giraffe themes for blankets, spoons, and statues—even T-shirts. When I asked friends why they collected giraffes, the response was always that they were cute or a symbol of Africa.

Needing more specifics, I researched the exotic animal, learning that giraffes had been paraded through Rome in 46 BC, were eradicated from Egypt in 2600 BC, and once roamed through many parts of Europe and Asia, where fossil remains have been discovered. From classical antiquity, the giraffe’s image was depicted on vases, rock carvings, ancient tombs, and even the handles of ivory combs.
Physically, the giraffe’s frame is structured for the broadest vision. The unique herbivore epitomizes environmental scanning, relying on its height and vision to manage and see beyond its immediate surroundings. Giraffes serve as lookout posts for the herd and other mammals that graze in the wild. They roam in open areas, avoiding the jungle, where they can’t see their main predator, the lion.

The tallest of all land-living species, giraffes range in height from fifteen to nineteen feet. As they graze, they stand tall, moving forward, walking with dignity, keenly aware of their surroundings. They rarely sleep; a typical rest period lasts about five minutes. Their Superman-like senses, coupled with their dominant height, serve as a natural surveillance system, a comprehensive set of sensory tools to protect the herd.

“Little gets by giraffes,” writes Jane Steven in International Wildlife. “Their huge eyes, the size of golf balls…offer a 360-degree color view of the world. From their vantage point at the second-story-window level, they can spot a cheetah two miles away.”

The sensitive hearing of giraffes enables them to detect the noises of predators approaching. Many research scientists believe giraffes’ petal-shaped ears help them to communicate at decibels that humans, and their key predator, the lion, can’t hear, offering giraffes an additional defense mechanism to warn herds and other herbivores that graze nearby. When giraffes sense that danger is approaching, they turn their necks in a manner that serves as a warning sign. The signal enables the herd to react and guards against looming threats, even dangerous weather conditions.

Jennifer Margulis writes in Smithsonian that these “statuesque animals” are also social and affectionate. When they aren’t nibbling on moisture-rich foods such as acacia leaves, “they’re weaving their necks in and out and rubbing up against each other—just constantly physical and touching each other. It’s almost like they’re doing some kind of intricate ballet.”

While giraffes are not predators, they do defend and fight when necessary. Their weight ranges from 2,600 pounds to almost four thousand pounds, so if they kick a lion with a hoof, the thrust and impact can be lethal. 
Often giraffes elect to run, reaching speeds of more than thirty-five miles per hour in seconds, but they cannot sustain such speed for long periods, which is why they live in open country, where they use their height, vision, and other keen senses to reduce conflict and protect the herd.

Not only are other herbivores attracted to graze near the giraffe, but humans also find themselves drawn to this unique animal. Out of Africa author Isak Dinesen describes herds of giraffes as “giant speckled flowers, floating over the plains.”

In the “Kisii community of southwestern Kenya,” cites National Geographic, “giraffe sightings inspire great excitement…[and giraffes] are encouraged to remain within the village lands because the Kisii believe that their great height allows them to see approaching good and bad omens.”

While I was living in Atlanta, giraffe-inspired art work, photographs, and ongoing research led me to think differently about leadership—especially at the start of the twenty-first century, a complicated setting due to dramatic increase in technology that continues to trigger uneasy change in all of our professions.
Giraffes of Technology: The Making of the Twenty-First-Century Leader is rooted in six herbivore-inspired leadership traits that CEOs and managers must embrace over the next decade. Today’s technology triggers a business environment that requires adapting to untidy change. 

The six chapters in this book are rooted in unique themes of the metaphor of the giraffe.
·  Acting as a lookout post—the ability to see further down the plains than most with a keen focus on long-term (rather than short-term) problems as well as opportunities.
·  Communicating with others as gentle giants—a leadership style that engages rather than dispirits the herd.
·  Dealing with a violent birth, the dramatic fall after which the infant giraffe struggles to rise, as a new business does.
·  Moving forward to feed (engaging in ongoing learning)—the art of creating much more freedom in work settings to generate creative ideas that help employees adapt to ongoing, messy change.
·  Understanding that the lions of change endlessly attack to maintain static work environments instead of embracing authentic change.
·  Blending into new herds, a twenty-first-century environment in which diverse groups of people instinctively work together to deal with complex problems, thereby reducing last century’s emotional work environments that inspired conflict.

Author Bios:

Dr. Hubert Glover is an experienced CEO and academician who teaches at Drexel University. He has spent more than thirty years leading major enterprises, including subsidiaries of PricewaterhouseCoopers and his own company, REDE, Inc., which has won numerous awards for its services to federal agencies and Fortune 500 companies. He has written more than fifty published articles on corporate governance, auditing, international accounting, and emerging managerial issues. Dr. Glover has gained invaluable experience by working with diverse groups of people in business settings, teaching university students, volunteering for nonprofits, and serving on various boards of directors.

John Curry is an award-winning writer and professor who lectures at the University of Maryland and American University. As an associate professor of literature and creative writing at Santa Monica College, his novella The Medina Wall was awarded honorable mention in Paris Belletric’s The Archer Prize.  He published  short stories in Paperplates (Canada), Entre Nous, Short Stories Bimonthly, SNReview, and the Prose Menagerie. John studied with novelist John Rechy, recipient of PEN-USA West’s Lifetime Achievement Award. He worked as a researcher and writer at Voice of America, CBS, United States Information Agency, and US News and World Report Books. As secretary of the board at American Independent Writers, he co-chaired fiction seminars sponsored by American University, George Mason University, and Johns Hopkins University, events that attracted Pulitzer Prize winner Edward P. Jones and novelist Francine Prose, among others.


Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014